Next to the Exhibition Place event venue, Hotel X Toronto is a chic high-rise hotel overlooking Lake Ontario has made its presence known in downtown Toronto as a staple in the city for exquisite taste and culture. Beyond an exceptional place to stay, they offer a members-only fitness club for guests and locals alike.
To relaunch the fitness facilities, our role was to create visually stimulating content for their private membership club 10XTO that captured the experience guests could expect in real life while enjoying the high-end/high impact of luxury of the hotel with future distribution on advertisements, web, and social channels.
Creating an asset folder of creative content for our client, from web loops for web, to short videos for reels on Instagram, and images for use in national advertising campaigns. We brought in our expert team of videographers and photographers, booked a mix of key influencers and models in the city that best represented the brand.