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Bangarang
Bangarang Hard Seltzers are Ontario-crafted alcoholic beverages with refreshing flavours in easy-to-drink cans, perfect for good times and carefree vibes.
Challenge: Create fun and relatable content for Bangrang Hard Seltzer’s while promoting new launches with LCBO.
Solution: Team up with our network of creators and animators to highlight the various Bangarang Seltzer products. We looped in two always-on creators, utilized influencer seeding, product drops at local businesses, paid influencers, DJ cross-promotions and product tasting events to capture unique content to be used across social media and in advertisements.
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Services:
Social Media Management, Content Creation, Digital Marketing, Influencer Engagement
Results:
We created a variety of trending content pieces that consisted of both hi-fidelity videos and animations as well as reels and influencer content to promote Bangarang Hard Seltzers. Multiple videos went viral on Tiktok resulting in the specific product selling out across Ontario at local Beer Store’s and massive brand recognition.
The Big Banger campaign hit millions of targeted consumers organically across Ontario thus driving product to sell out. This resulted in product carriers calling the brewery asking for more product as their stock sold out based on the TikTok consumers saw.
