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Sarah Baeumler Shop
Sarah Baeumler is a well-known television personality, entrepreneur, and lifestyle icon. She has inspired many through her passion for design, wellness, and home lifestyle. With a vision to share her curated selection of home décor, lifestyle products, and wellness items, Sarah launched the Sarah Baeumler Shop. Our agency partnered with her to bring this vision to life online, crafting a strategy that would not only introduce the brand but also demonstrate Sarah’s commitment to quality and style.
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Our responsibilities were focused on launching the Sarah Baeumler Shop online, creating content that aligned with the aesthetic of the brand, collaborating with UGC creators to increase the brand’s reach, and driving results through targeted digital advertising. Our collaborative goal was to ensure that Sarah Baeumler Shop resonated with its target audience and achieved strong, sustainable growth.​​
Launching Sarah Baeumler Shop
To ensure a successful debut for Sarah Baeumler Shop, our team planned and executed a creative photoshoot that embodied the brand's essence. We showcased Sarah’s carefully curated selection of products, having her interact and utilize each one, all of which reflected her signature blend of elegance and comfort. This photoshoot yielded a diverse array of high-quality stills and social media shorts, which were strategically used throughout the launch process. These visuals were key in establishing the shop's online presence, creating a strong first impression, and effectively promoting the products.
Strategy and Approach
Content Strategy: To maintain the brand’s momentum post-launch, we developed a customized content strategy that included a mix of high-quality imagery and videos. To create variety in the content, we utilized beautiful imagery, and tied it back to the products sold at the shop, linking the two together. This content not only showcased the products but also conveyed Sarah as the face of the brand, sharing her lifestyle and values, connecting with customers on a deeper level.
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Creator Collaborations: We've consistently seen that social proof, especially through video content, is one of the most effective ways to drive product sales. With this in mind, we teamed up with UGC creators for the Sarah Baeumler Shop to promote key product launches, including the bestselling subscription box, Sarah Delivered. Leading up to the launch, we collaborated with creators who align perfectly with the brand, having them produce authentic videos reviewing the products and encouraging the audiences to shop. These videos were shared both organically and through paid ads, and the results were outstanding—completely selling out the product inventory.
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Targeted Ads and ROAS: Our digital advertising strategy zeroed in on reaching the ideal audience with precision-targeted ads. We crafted high-quality assets, leveraging powerful social proof like product reviews, shop testimonials, and compelling UGC videos. This approach not only drove significant traffic to the Sarah Baeumler Shop but also resulted in an outstanding return on ad spend (ROAS) of 31.94, showcasing the effectiveness and impact of our carefully executed strategy.
