KIND Winter Fair
The Kind Winter Fair is Kind Magazine's unique holiday market with the goal of destigmatizing cannabis and celebrating kindness in the community.
Challenge: Drive attendance toward the KIND Winter Fair while executing on-brand and memorable content to highlight the two-day event through social media.
Solution: A boots-on-the-ground approach at the KIND Winter Fair through creators and influencers on-site at the event compiling engaging video footage and “Streeter” interviews. We strategized using both paid and earned media collaborations and this, paired with promotional content and social media ticket giveaways leading up to the event, drove traffic and resulted in a plethora of content to be utilized going forward.
Social Media Management, Content Creation, Media Relations, Influencer Engagement
The campaign garnered 10+ media and influencers with 8 organically creating dedicated Instagram reels. Over the course of 2 days KIND was mentioned in 3 newsletters and 4 articles. We secured 170,618 total social media impressions across all platforms just from the event, with 836 story mentions from attendees. It truly was a unique holiday market targeted to the kindest, dopest humans.